Sound strategy calls for continuous focus and improvement of carefully designed strategic themes and activities that differentiate you from your customers. It means knowing what you don’t do and being ready to sacrifice potentially large profits coming from segments not directly linked to the core value proposition that you are offering to your customers. But it also means being aware that no matter how beautiful the strategy, it could never be as beautiful as the people who execute it, which calls for putting in place adequate incentive schemes that will keep the people motivated for executing the strategy.

We support you in both crafting and deploying the strategy in your organization to the lowest organizational levels.